Forget What You Learnt in School

You need to know how to write for an audience. Not an English teacher.

These free lessons exist to give you a clear grasp of practical copywriting. You’ll learn the core concepts that’ll turn you into a damn fine copywriter, taught by someone who’s actually working in the industry.

Since I’m doing this for fun, I can’t promise any kind of consistent schedule…

But I do promise that anything I put out as part of these lessons will be 100% backed by my own experience as a Copywriter, E-commerce Strategist, and Marketing Manager.

Now, get started

What actually is copywriting?

Let’s get a few things straightened out…