I’m Alex Myatt, the ecommerce geek 👋
Here's how I made my first $1 million as an "ecom consultant..."
I’ve consulted with Unilever, Pets at Home, and 125+ other online stores — generating over $210 million in sales.
People kept asking me how I got to this point… So I started a free newsletter for aspiring ecom consultants. Please stop asking now. Cheers.
I’ve consulted with Unilever, Pets at Home, and 125+ other online stores — generating over $210 million in sales.
People keep asking me how I got to this point… So I’ve started a free newsletter for aspiring ecom consultants. Please stop asking now. Cheers.
For business owners 👇
My journey from clueless 17-year-old to $210 million+ in revenue
I’m Alex… Ecommerce growth guy, part-time CMO, former marketing director, co-owner of Copy That!, ecom mentor at Daily Mentor, founder of two seven-figure ecom stores, and general growth geek.
But just a few years ago, I was working 9-to-5 in a boring office, barely making £18k a year.
I didn’t inherit any money. I didn’t get a “big break.” And I certainly didn’t get any fancy marketing qualifications.
Instead, I decided to throw my all into freelance marketing whenever I had time to spare.
I spent almost every waking moment dedicated to my love of ecom… And I managed to out-earn my 9-to-5 from part-time marketing gigs within a few months.
(Of course, I quit my regular job not long after.)
By the age of 23, I’d earned $1.5 million in personal income…
Over a million dollars of which came from one simple career path:
Consulting for ecommerce stores.
Because, despite $5.8 trillion+ going through ecom stores each year, there still aren’t many consultants who both focus on ecom AND are actually good at their jobs…
So today, I’m still an ecom consultant & business owner — but I also try to share what I know so others can follow the same path.
Stuff I've done & what people say
Unilever
$97 million generated in campaign revenue as digital funnel co-ordinator & ecommerce consultant.
Doubled visitor retention & increased completed purchases across 3 websites.
Commercial Director at BRC Retail
“Thank you to Alex… his knowledge of online marketing is second to none… We have seen millions in growth since working with [him] and the tidal waves of this progress are directly down to these new campaigns.”
Decathlon
Increase of £17 million in product funnels through AOV & conversion improvements.
Gurleen Brar,
ecommerce copywriter and CMO
“I can’t thank Alex Myatt enough for helping me dive into the world of e-commerce. Most of what I know about it, I learned from him.”
Nibblers
Took the new store from just $800 p/m to over $44,000 p/m in less than 9 months as Marketing Director.
Today, Nibblers is one of the leading competitors in the pub & bar space.
Director at Nibblers UK
“Even since before the pandemic, this was the biggest growth in profit we’ve ever seen, Alex Myatt has been brilliant for business.”
Healthera
Led this health-tech start-up from a stagnant £780k ARR to £2.4 million ARR as Head of Sales & Marketing.
Pioneered the world’s first ‘private medicine pharmacy network’ via GLP-1 weight loss prescriptions.
Chief Product & Digital Officer at Doctor Care Anywhere
“Alex set up the marketing function from the ground up & delivered fantastic results with little resources. Alex is one of those annoyingly always happy & positive people which is a rare attribute these days. It was great to work with Alex, he would be an asset for any business.”
Superdrug
Increased returning order rate by 250%+ through a revamped funnel strategy and launched their UK-wide prescription website.
Daily Mentor,
world’s biggest ecom-owner mentorship group
“Alex is one of the industry’s best at creating compelling ad creative and copy.”
Pets at Home
$21 million generated in campaign revenue through email marketing and automated subscription channels.
Introduced the hybrid model for pet treatments and in-store consultations.
Founder at The Low Carb Dietitian
Fetch
8x increase in site visitors and 140% increase in leads.
Collaborated with the Brand team to oversee the international launch of updated website journeys.
Samantha Ridley,
Chief Revenue Officer at Bark Ecommerce & Full Service
Alex helped drive a 159% increase in quarterly revenue. He [has been] the driving force behind hundreds of thousands of dollars in recurring payments. If you get the chance to work with him, do it.
Alex Myatt Brands
Two six-figure exits after generating £2.1 million in sales via my own ecom stores.
Nothing teaches you like doing it yourself…
Copy That! member and agency owner
My two simple missions
Mission 1:
I want to keep doing what I love.
Mission 2:
I want to help others mirror the success I’ve had as an ecom consultant.
For more than 8 years, I’ve had the pleasure of building this career myself… But after dozens of requests (from Copy That! fans) to talk more about ecom, I’m shifting 25% of my time to showing others how to become an ecom consultant themslves.
Now, you have four options...
For aspiring ecom consultants
Sign up to my email list ✉️
Get tips on how to become an ecom consultant and how to grow ecom stores, delivered straight to your inbox…
For business owners
Hire me to help you grow 📈
Apply to work with me on the growth and marketing of your business…
For aspiring ecom consultants
Check out my courses 🎓
Take a look at my free YouTube channel or paid courses to see what best suits your current level of knowledge…
For business owners
Hire me to train or talk 🗣️
Let me teach your team the fundamentals of marketing or invite me to speak at an event…