If you only ever take on board ONE THING I say – let it be this: You do NOT need to buy a course to become a master copywriter. Copywriting…
I used to ask myself that quite a bit. Unlike a lot of people, I’ve never really thought of using a blog for direct income. And I think that’s why…
From the hilltop, Sir William Waller looked out over the fields below, upon the army that marched towards him. He knew that somewhere within that mass of soldiers was his…
What is copywriting? It is with subjects like this that most people turn to Google. More specifically, Google’s dictionary feature. So, what does it tell us? Is that right? To…
‘How did you learn to write so well?’ That question arrived in my inbox after I’d given my opinion on a Reddit post (a risky endeavour in itself) and as…
The guy on my screen was making total sense. Not only was he telling me exactly what I had to do, his enthusiasm for it was infectious – proving further…
Within a week of finishing my last A-Level exam, I was in a London skyscraper, frantically noting down my new employee logins to various pieces of software I’d never heard…
‘The story’s amazing, you’ve got to play it.’ A few years ago, a friend of mine used those words to convince me to buy a game. I’d heard of the…