Who Should You Trust When it Comes to Copywriting?
If you only ever take on board ONE THING I say – let it be this: You do NOT need to buy a course to become a master copywriter. Copywriting and marketing skills in general are the biggest target for false ‘gurus’ who want to earn a quick quid by selling average courses for extortionate […]
Why Bother Blogging?
I used to ask myself that quite a bit. Unlike a lot of people, I’ve never really thought of using a blog for direct income. And I think that’s why that question cropped up for me. ‘Why bother then?’ I didn’t care about making money through ads and I wasn’t really worried about the number […]
The Saddest Tale of 1643
From the hilltop, Sir William Waller looked out over the fields below, upon the army that marched towards him. He knew that somewhere within that mass of soldiers was his oldest and closest friend. In fact, that friend was not just amongst the soldiers – he led them. Just as Waller led his. On a […]
The Definition of Copywriting (And What it Really Means)
What is copywriting? It is with subjects like this that most people turn to Google. More specifically, Google’s dictionary feature. So, what does it tell us? Is that right? To the masses, yes. To you and I, no. Any new-age blogger who produces tat on a page can call themselves a copywriter, but real copywriting […]
The Not So Secret ‘Secret’ of Improving Your Writing
‘How did you learn to write so well?’ That question arrived in my inbox after I’d given my opinion on a Reddit post (a risky endeavour in itself) and as well as being somewhat embarrassed by the praise, I was also stumped by it. Many queries get put to me of course, but they’re usually […]
How a Scam Changed My Life For the Better
The guy on my screen was making total sense. Not only was he telling me exactly what I had to do, his enthusiasm for it was infectious – proving further that this had to be the thing I’d been looking for. As he talked to me from his luxury villa in the Bahamas, I knew […]
Why Office Gossip is Our Unlikely Saviour
Within a week of finishing my last A-Level exam, I was in a London skyscraper, frantically noting down my new employee logins to various pieces of software I’d never heard of before. After meeting the other apprentices and being introduced to the head of my department, I was now being taken through each and every […]
How Bloodborne Perfected Ambiguity
A few years ago, a friend of mine used those words to convince me to buy a game. I’d heard of the developer before and knew about the collection of titles they’d produced. They were, and still are, staples in the collection of any video game enthusiast. Despite this, I’d never played a single entry […]